One word in the prompt changed which brands ChatGPT recommended: "construction" swapped the project management field, and "law firm" had four different effects.
- Written by
- Bike Hawley
- Updated
- No
- Reading time
- 5 minutes
- Dataset
- Included
AI Search
How ChatGPT, Gemini and Google’s AI pick the brands they name.
AI instructions page vs About page for 87 brands: ChatGPT, Gemini and Google AI Mode cited the About page in 850 of 2,610 answers and the AI page in 742.
- Written by
- Bike Hawley
- Updated
- Oct 22, 2026
- Reading time
- 5 minutes
- Dataset
- No
Reddit ranked in Google's top 10 for 631 of my 700 software questions. ChatGPT's 700 live answers, collected September 8 to 21, didn't mention it once.
- Written by
- Bike Hawley
- Updated
- Oct 23, 2026
- Reading time
- 4 minutes
- Dataset
- Included
ChatGPT vs. Google: 74% of ChatGPT's Software Recommendations Went to Brands Outside Google's Top 10
AI Search
ChatGPT vs Google on 2,100 software questions: 74% of ChatGPT's 7,997 brand recommendations went to brands whose own site was outside Google's top 10.
- Written by
- Bike Hawley
- Updated
- Oct 23, 2026
- Reading time
- 6 minutes
- Dataset
- Included
Which CRM does ChatGPT recommend? In 100 logged-out answers it picked HubSpot in 69, then Pipedrive, Zoho CRM and Salesforce, each tied to a type of buyer.
- Written by
- Bike Hawley
- Updated
- No
- Reading time
- 5 minutes
- Dataset
- Included
ChatGPT recommended Salesforce in 46 of 100 CRM answers, and in all 46 the line naming it also said enterprise, complex, large, customization, scale or grow.
- Written by
- Bike Hawley
- Updated
- No
- Reading time
- 1 minute
- Dataset
- No
How to check which brands ChatGPT recommends in your category: 100 fixed queries, logged-out runs with web search on, two coders and Google as a control.
- Written by
- Bike Hawley
- Updated
- Oct 23, 2026
- Reading time
- 5 minutes
- Dataset
- No