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AI SEO

AI SEO and the rest of SEO: tests, notes and guides on how ChatGPT, Gemini and Google pick brands, plus site building, content and links.

Written by Bike Hawley

One word in the prompt changed which brands ChatGPT recommended: “construction” swapped the project management field, and “law firm” had four different effects.

Written by
Bike Hawley
Updated
No
Reading time
5 minutes
Dataset
Included

My robots.txt welcomed GPTBot, yet two shared hosts answered it with a 429 on every HTML page, while Googlebot, ClaudeBot and four other crawlers got 200.

Written by
Bike Hawley
Updated
No
Reading time
5 minutes
Dataset
No

Which CRM does ChatGPT recommend? In 100 logged-out answers it picked HubSpot in 69, then Pipedrive, Zoho CRM and Salesforce, each tied to a type of buyer.

Written by
Bike Hawley
Updated
No
Reading time
5 minutes
Dataset
Included

How to check which brands ChatGPT recommends in your category: 100 fixed queries, logged-out runs with web search on, two coders and Google as a control.

Written by
Bike Hawley
Updated
Oct 23, 2026
Reading time
5 minutes
Dataset
No